I would look higher still: It's the board of directors that hold the CEO's feet to the fire to produce a smooth stream of rising profits. If they could take ba

I would look higher still: It's the board of directors that hold the CEO's feet to the fire to produce a smooth stream of rising profits. If they could take bad news e.g. revenue shipments will slip while bad designs get reworked, then more CEOs would deliver that bad news. The root of the problem is systemic, and the blame should go all the way up.