This is actually believed to be the first market SpaceX is going to go after. It lets them focus more on the tech and make sure it works before trying to scale

This is actually believed to be the first market SpaceX is going to go after. It lets them focus more on the tech and make sure it works before trying to scale things like the production of the phased array antennas to the point an average consumer can afford it or even things like user signups and subscriptions and all the legal "fun" that will come with trying to be a last-mile providers globally. Some of their largest markets are going to be in countries where people cannot afford to have their own phased array antennas anyways. So yeah, especially early this will probably be their market.