I agree. The article goes into detail about various brands' social media presences, and seems to take it as a given that they should all be doing more. But it

I agree. The article goes into detail about various brands' social media presences, and seems to take it as a given that they should all be doing more. But it doesn't make any assertions as to why they should, much less evidence to back it up. So Budweiser is the only brand with an unfiltered Facebook wall... Great! What benefits has that brought them? If there aren't hard numbers, what's the perceived benefit from Budweiser's PR department? How about comparing money spent on social media to money spent on traditional advertising? So many questions, so few answers. And yeah, I don't need or want Coca-Cola to be my friend, I just want a damn soda.