Evernote is a great case study in lack of (or very poor) product management. They even have "The five percent problem" attributed to them. Their product lost an

Evernote is a great case study in lack of (or very poor) product management. They even have "The five percent problem" attributed to them. Their product lost any semblance of focus. What they sell obviously has _some_ value, or they'd be gone. But by making their software not particularly good at anything, they made it really hard to love. Evernote lost me almost ten years ago. They somehow managed to lose about half of my data. Devices would sync and have merge conflicts, even when none of those files had updated (leading to an explosion of notes that were just duplicates). Search never seemed to produce relevant results. Google Keep came out and solved at least my most immediate needs, and I never went back. At the end, I remember having real trouble trying to find features that I knew existed. The UI would change and I'd be lost. They had an explosion of features (like Office pre-ribbon) and nobody knew enough to (or had authority to) put their foot down and fix it. It's a real shame, but underscores the need for a smart product org and talented designers.