In this case Evernote is far more than just CRUD and you can see that by comparing it to the CRUD self-hosted alternatives which exist and have sub-par syncing,

In this case Evernote is far more than just CRUD and you can see that by comparing it to the CRUD self-hosted alternatives which exist and have sub-par syncing, editing, organization, and indexing. For all it's flaws, which caused them to lose me as a customer, it's definitely more complex than it appears at first glance.