You nailed it - Evernote is just trying to make their investors happy while doing there best to not piss off users TOO much. Having been in this situation mysel

You nailed it - Evernote is just trying to make their investors happy while doing there best to not piss off users TOO much. Having been in this situation myself I can tell you it's a not great for customers at all. But you do what you must to survive.