Tell that to Apple then, who are still shipping a USB-A to Lightning cable inside every single iPhone box that is incompatible with the vast majority of compute

Tell that to Apple then, who are still shipping a USB-A to Lightning cable inside every single iPhone box that is incompatible with the vast majority of computers they ship, and has been for years now. Apple's own products often need additional dongle purchases to work with each other using the standard cables they ship with. This is not just a question of people choosing them, a new cable or a dongle is forced if you want to charge your Apple phone from most Apple laptops. I'd argue that when Apple feel the market for USB-C is mature enough that they can ship a USB-C cable in an iPhone box, this is probably the canary in the coal mine that indicates the dongle epidemic is over. Older readers will remember that in the PowerPC era, the Powerbooks and iBooks often shipped with a handful of video dongles as standard - in the box no less! (my S-Video one got a lot of use way back when). If Apple had just shipped a single reliable USB-A -> C adapter with every MacBook and stomached the tiny cost, this could have appeased a great many people rightly annoyed by this badly managed port transition.