... And rolls Royce does not put ads for the cars on TV, don't they get it??? Sorry, this blog post gets me down. "the objective is not to own the consumer, b

... And rolls Royce does not put ads for the cars on TV, don't they get it??? Sorry, this blog post gets me down. "the objective is not to own the consumer, but to be their friend" so brands are my friends now? how charming, I wonder if somewhere someone gets a kick out of the diluted effect all this has on a term that is one of humanity most treasured experiences I know. We live in a market reality, I get it, I embrace it. But when I read this kind of tripe I can only think of the late bill hicks "By the way, if anyone here is in marketing or advertising...kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now."