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The long term view is that Apple also became the world's most valuable brand with exceptionally loyal customers.
by m1sta_ 7y ago
The long term view is that Apple also became the world's most valuable brand with exceptionally loyal customers.
- basch 7y agoExcept some of their most loyal customers have been switching to other laptops that made less sacrifice. They could have pleased new comers and loyal customers, and kept a better reputation by delivering a higher quality device, instead of becoming just a fashion statement. They grew because of their obsession with thinness, BUT at some point they should have recognized the diminishing returns, that people wanted battery life and real keyboards. They left money on the table, with regard to opportunity cost, that wont ever be calculatable, by not changing their tune once they became thin enough.
- CogDisco 7y agoThat's one way of looking at it. Another is that they provide products with consistently high margins, and encourage vendor lock in.