> About 5% of Americans watched the NBA finals, did brands go out of their way to make NBA fans feel included? Yes? The fact that you're even asking this ques

> About 5% of Americans watched the NBA finals, did brands go out of their way to make NBA fans feel included? Yes? The fact that you're even asking this question is mind-boggling. > Do news shows bring on their NBA correspondent to talk about NBA issues? There's this little thing on the news program every single day called "The sports segment", where they talk about sports. There are entire channels devoted to sports. Are you not in the US? Do you not consume any US media? This entire line of comparison makes no sense whatsoever.