The gp's post was about risk, not innovation. The path Google is going down now (adding more features and bloat into their results) is risky because a lot of th

The gp's post was about risk, not innovation. The path Google is going down now (adding more features and bloat into their results) is risky because a lot of the population likes how simple and easy to use Google is. The more features they add, the more confusing it gets and if someone comes along with a much simpler interface and a new idea that gives better results they're in trouble. Bing innovating on features is good for Bing because it differentiates them. Google copying those features is risky because it diverges from the simplicity they're famous for and makes them look like they're playing catch-up.