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> As if it is beyond the capabilities of one of the world's richest and most powerful corporations to design a new enclosure every year. Other companies may ch

> As if it is beyond the capabilities of one of the world's richest and most powerful corporations to design a new enclosure every year. Other companies may churn out new enclosures every year, but I don't think this is how Apple rolls. Apple products are developed over the course of years, not months. I think typical Apple hardware has a lead time of two years. That's why Apple products are built with more sophistication than any other companies product. They have enough time to get every detail right. It's also why they are somewhat slow to respond to trends. Two years ago, they realised that they needed a new Mac Pro, and that the trash can was a failure. Now, two years later, they have an answer. When the iPhone 5 was released, it was too small. The market was moving towards much bigger phones. Apple missed the trend, and it took them two years to fix the problem with iPhone 6. Some things have even more lead time. The keyboards from the 2016 Macbook Pros were a failure. They need a new keyboard. They are obviously working on a better keyboard, but it's not ready yet. While they are working on a better keyboard, they are trying everything they can to reduce problems with the current keyboard (silicone cover, different alloy for the switches, etc). I hope that the new keyboard will be in the rumored 16" Macbook, but right now no-one outside of Apple knows when it'll be released.

whywhywhywhy 7y ago
What you're describing sounds like learned helplessness. yes they plan products and then expect them to be in the market for 3 years before a redesign but the keyboard bandaid fixes don't mean that it was impossible for them to backtrack and release a different keyboard the next year it just means they were unwilling to hit the stop button and move out of their learned cadence to fix an issue that every single person who buys that product will encounter. So they screwed up and instead of saying "oh, we screwed up, ok we're going to have to fix this to minimize the number of customers who will buy $2000 faulty devices" they instead decided to just carry on as normal, fix the design in 3 years when they'd be doing the redesign anyway and just try a few minimal bandaids on the solution which we know don't work because every bandaided keyboard is in the replacement program by default. This could have been fixed, they could have shipped another design in a year the only two possible reasons why are money or just unwillingness to change cadence. >That's why Apple products are built with more sophistication than any other companies product. They have enough time to get every detail right. Wouldn't go that far, I get the feeling you haven't even really looked at what competitors are making these days the gap has well and truly been closed and in a good number of cases Apple is actually behind.

whywhywhywhy 7y ago

What you're describing sounds like learned helplessness. yes they plan products and then expect them to be in the market for 3 years before a redesign but the keyboard bandaid fixes don't mean that it was impossible for them to backtrack and release a different keyboard the next year it just means they were unwilling to hit the stop button and move out of their learned cadence to fix an issue that every single person who buys that product will encounter. So they screwed up and instead of saying "oh, we screwed up, ok we're going to have to fix this to minimize the number of customers who will buy $2000 faulty devices" they instead decided to just carry on as normal, fix the design in 3 years when they'd be doing the redesign anyway and just try a few minimal bandaids on the solution which we know don't work because every bandaided keyboard is in the replacement program by default. This could have been fixed, they could have shipped another design in a year the only two possible reasons why are money or just unwillingness to change cadence. >That's why Apple products are built with more sophistication than any other companies product. They have enough time to get every detail right. Wouldn't go that far, I get the feeling you haven't even really looked at what competitors are making these days the gap has well and truly been closed and in a good number of cases Apple is actually behind.