> Is this traded directly with the site instead of a DSP? Yep, direct buy with the site, I'm in a niche with a lot of sector specific media - some mix it with

> Is this traded directly with the site instead of a DSP? Yep, direct buy with the site, I'm in a niche with a lot of sector specific media - some mix it with other inventory (so I guess serving it as bespoke through a standard DSP), and some only have direct bought. We also buy a lot through standard platforms too for reach and retargeting, but I've noted a marked increase in the last year-18months of sites offering it directly (often at competitive rates). > Also it seems like you're in the UK, is that right? Aren't the privacy laws having a major effect on the programmatic market there? Not massively to be fair, the market has just consolidated a bit more - so large scale buys are going more and more through Google (as the industry trusts them to either know their stuff or pay the fines if they get caught). Perhaps the rise of sites offering it is as a result, thinking they can offer a more privacy conscious option, but my assumption is that they're just trying to offer a more niche offering with closer alignment between content and ads (and trying to slowly push CPMs up - which is somewhat fair, my CTRs are higher on direct bought vs prospecting ads). > SO could start their own self-serve ads I think that's why other commenters have been getting agro, the fact is they could do it, and they have some very useful 1st party data to make it quite a compelling offering, but they're relying on all our old tools. I'd like to see them get the revenue in and then build it out.