I used to think like this before. But then I realized the survival of these companies (similar to natural selection) is based on these efforts which makes it al

I used to think like this before. But then I realized the survival of these companies (similar to natural selection) is based on these efforts which makes it almost the exact opposite of cancer. To a customer, if the value add is ride sharing to exist in some form, companies actively bidding for that customer's attention and eventually their pockets is inevitable.