That’s interesting. I always thought of Don Norman as having sensible, clear design principles. In the Design of Everyday Things [1], one of his main points was

That’s interesting. I always thought of Don Norman as having sensible, clear design principles. In the Design of Everyday Things [1], one of his main points was that devices should be always be clear about what they do, by presenting unambiguous affordances to the user. A row of light switches is no good; they should be organized so that they map to location in the room. A fridge with two knobs for temperature and volume of air should present a clear mental model to the user in its documentation, or better yet have a more direct interface to simply select the desired temperature for a given area. Doors that should be pulled should have handlebars; doors that should be pushed should have horizontal plates. If there’s anyone whose design principles I’d want at Apple, it’d be the guy who espoused clarity and unambiguity. Him waxing poetic about a useless juicer seems very out of character, although he did indeed say that [2]. I’d be interested to hear more about his more current work for Apple. [1] https://en.m.wikipedia.org/wiki/The_Design_of_Everyday_Things https://en.m.wikipedia.org/wiki/The_Design_of_Everyday_Thing... [2] https://www.theguardian.com/arts/features/story/0,11710,1166468,00.html https://www.theguardian.com/arts/features/story/0,11710,1166...