>Consider iPhone 5c, for example. The colors are horrid, and when you add those Crocs-like cases it looks more like a Fisher-Price toy than like a device an exe

>Consider iPhone 5c, for example. The colors are horrid, and when you add those Crocs-like cases it looks more like a Fisher-Price toy than like a device an executive would want to be seen holding. Except Apple has previously found wild success in selling brightly colored devices down market, see the original iPod Mini for example. A selection of colors both appeals to the sort of person they are targeting with the lower end device (teens/young adults) while also preserving the marketshare of their higher end device by turning off the kind of older, more reserved buyer who might otherwise buy the less expensive option. There's also the entire Apple lineup in the early "Second Coming of Jobs" era with the iMac and, to a lesser extent, the Power Mac G3.