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Because design is extremely and uniquely important to Apple’s success compared to its competitors. It’s why you know who Jony Ive is and have no idea who is res
by armadsen 7y ago
Because design is extremely and uniquely important to Apple’s success compared to its competitors. It’s why you know who Jony Ive is and have no idea who is responsible for mechanical engineering at Apple. (I say this as an engineer myself.)
- Skunkleton 7y agoThe importance of design at apple is completely irrefutable. All I am saying is that Apple should avoid more butterfly switch fiascos, and one way to do that is to put the designers on a level playing field.
- azernik 7y agoIndustrial design includes functionality. Ives' problem wasn't that he put design over other things; it's that he put form over function in his design decisions and had a very narrow set of design principles (minimalism, thinness) that he followed too religiously.
- HeWhoLurksLate 7y agoHow much does design impact what you are and are not allowed to do? Are you, as an engineer, required to use Macs, or can you use a PC as well?