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>Today’s MacBooks are worse computers but more beautiful devices than the ones they replaced. Is that directly attributable to Jony Ive? With these keyboards in

by Isamu 7y ago

>Today’s MacBooks are worse computers but more beautiful devices than the ones they replaced. Is that directly attributable to Jony Ive? With these keyboards in particular, I believe the answer is yes. Until now design was king at Apple. Will his departure bring balance back, or will design lose out to the other teams?

Shivetya 7y ago
well maybe they will start designing again for the customers that made Apple Mac products popular. I swear for the last five or so years Apple was designing for themselves and with the Mac Pro for people they thought deserved to be their customer and not the customers they had; as in the ones that badgered them for a replacement at a similar price point to the trash can which itself was designed for who?
- _jal 7y ago
  I'm not sure which segment in particular you have in mind, but whichever one, I'm pretty sure the answer is "no". The big problem with that is that they are utterly enormous; all of their "traditional" niches combined are dwarfed by their casual user base. Creative professionals are just not a big market, comparatively; neither are folks who just want a great unix laptop. (And command line nerds in particular are becoming less and less welcome; this is why I'm probably typing on my last Mac.) But the second problem is that, even if somehow Ives leaving meant that the scales fell from every Apple employee's eyes and suddenly they all wanted to put back the scripting languages, make machines specifically dedicated to running Pro Tools or After Effects and bundle every mac with a copy of 3 in Three, they still have a multiyear product pipeline. You don't turn that ship quickly.
  - nikanj 7y ago
    Meanwhile Microsoft is bending over backwards to cater to the command line geeks. Would not have predicted this a few years ago. Apparently they’ve remembered the old ”Developers developers developers” mantra again.
    - pas 7y ago
      They have to, because their dev things were simply not cutting it. They were wholly inadequate for this new era of ... web. Then now 10+ years later they realized the cloud is a thing. And Azure does quite well, so why not make everything more like Azure? They were so far from the peloton, they bought GitHub and "integrated Linux" to try to keep folks using Windows.
minikites 7y ago
>Until now design was king at Apple. Was it? Design is "how it works" and Apple products have been "working" a lot less lately (cylinder Mac Pro with no room for future processors, laptop keyboards, two different kinds of Pencil depending on which iPad you have, etc).
- mod 7y ago
  In this situation, design is not "how it works" IMO.
on_and_off 7y ago
>Until now design was king at Apple I have a very big gripe with that. Making stuff look beautiful is not design. Or at least that's only 10% of the design job. the macbooks are beautiful but they have many design issues.

by Isamu 7y ago

Shivetya 7y ago

well maybe they will start designing again for the customers that made Apple Mac products popular. I swear for the last five or so years Apple was designing for themselves and with the Mac Pro for people they thought deserved to be their customer and not the customers they had; as in the ones that badgered them for a replacement at a similar price point to the trash can which itself was designed for who?

_jal 7y ago
I'm not sure which segment in particular you have in mind, but whichever one, I'm pretty sure the answer is "no". The big problem with that is that they are utterly enormous; all of their "traditional" niches combined are dwarfed by their casual user base. Creative professionals are just not a big market, comparatively; neither are folks who just want a great unix laptop. (And command line nerds in particular are becoming less and less welcome; this is why I'm probably typing on my last Mac.) But the second problem is that, even if somehow Ives leaving meant that the scales fell from every Apple employee's eyes and suddenly they all wanted to put back the scripting languages, make machines specifically dedicated to running Pro Tools or After Effects and bundle every mac with a copy of 3 in Three, they still have a multiyear product pipeline. You don't turn that ship quickly.
- nikanj 7y ago
  Meanwhile Microsoft is bending over backwards to cater to the command line geeks. Would not have predicted this a few years ago. Apparently they’ve remembered the old ”Developers developers developers” mantra again.
  - pas 7y ago
    They have to, because their dev things were simply not cutting it. They were wholly inadequate for this new era of ... web. Then now 10+ years later they realized the cloud is a thing. And Azure does quite well, so why not make everything more like Azure? They were so far from the peloton, they bought GitHub and "integrated Linux" to try to keep folks using Windows.

minikites 7y ago

>Until now design was king at Apple. Was it? Design is "how it works" and Apple products have been "working" a lot less lately (cylinder Mac Pro with no room for future processors, laptop keyboards, two different kinds of Pencil depending on which iPad you have, etc).

mod 7y ago
In this situation, design is not "how it works" IMO.

on_and_off 7y ago

>Until now design was king at Apple I have a very big gripe with that. Making stuff look beautiful is not design. Or at least that's only 10% of the design job. the macbooks are beautiful but they have many design issues.