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Google did another advertisement where they destroy at least 5 laptops: http://www.youtube.com/watch?v=lm-Vnx58UYo&feature http://www.youtube.com/watch?v=lm-Vnx

Google did another advertisement where they destroy at least 5 laptops: http://www.youtube.com/watch?v=lm-Vnx58UYo&feature http://www.youtube.com/watch?v=lm-Vnx58UYo&feature I used to think that "Will it blend" was funny. Maybe the novelty of it has warn off. Instead of laughing, watching this video made me wince.

riobard 16y ago
I had the same weird feeling watching that video. There is something fundamentally wrong there. I'm especially worried about the last part when the little girl destroying the last CR-48: she was so calm to do that without a blink. I was shocked. This is not the way we teach our children. [edit]: there's a tagline said by the demo guy in the video: “good thing I get a new one every time”. This kinda thinking bothers me.
- gloob 16y ago
  What about it bothers you, exactly?
  - riobard 16y ago
    My take is that the lower powered devices tend to be retired much faster. I would expect on average a CR-48 would last (in the sense of people actually using it) much shorter than a, say, MacBook Pro. Also a used MacBook Pro (or a comparable high end machine) tends to sell better as a second hand. You probably won't want a second hand CR-48 after two years usage I guess? On the other hand, the raw materials used to build a CR-48 or a MacBook Pro are almost equivalent. They also contain comparable amount of toxic heavy metals. At the end of the life eventually they'll be shipped to some villages in China to be disassembled to get the expensive metal like gold and silver, but the rest will be burned and buried, causing long term pollution and damage. I know this is too much environmentalist talk and not making business sense, but I just cannot ignore the sad facts after watching a video about the life of people who live those villages…
    - jonhendry 16y ago
      And don't forget the issues of mining/refining the rare earths and other minerals used to make the components in the first place. Beside the environmental issues, there's the way they are implicated in crimes in places like Congo. http://www.nytimes.com/2010/06/27/opinion/27kristof.html?src=me&ref=general http://www.nytimes.com/2010/06/27/opinion/27kristof.html?src...
- cma 16y ago
  Almost the entire advertising industry is pure waste, whether they are physically destroying laptops or not.
  - axod 16y ago
    WTF? I know it's cute to be all anti-advertising here, but really? Shows a distinct lack of a clue about what service advertising offers people, why it's crucial, and why it makes a ton of money for all involved. Advertisers don't waste money. They carefully use money by investing it in advertising which (when done properly) nets them a positive ROI.
    - Retric 16y ago
      I wonder what you think the net benefit to society of all those years and billions of dollars for Alcohol and Tobacco advertizing where? It's possible for a parasitic relationship to be wonderful for the parasite, but that says nothing about the host. PS: For many products advertizing does not increase sales rather it allows a higher price per unit to be charged. Depending on the demand curve restricting supply, increasing price and spending money on advertizing can be better for a supplier than producing more product of identical quality.
    - MiguelHudnandez 16y ago
      > Advertisers don't waste money. They carefully use money by investing it in advertising which (when done properly) nets them a positive ROI. Back before the Internet revolutionized advertising, this was one of my favorite quotes about advertising: "I know half of my advertising money is wasted. The problem is, I don't know which half."
    - cma 16y ago
      Secretly murdering people and then robbing their house has a positive ROI for the murderer too; what a bogus form of argument. You don't look at one party's ROI, you look at the costs and benefits for everyone.
      - 16y ago
- DanI-S 16y ago
  I'm pretty sure the creepy ice cream child was an actor.
code_duck 16y ago
I completely agree. This video is not amusing: it is offensive and I see that man as a complete idiot. I have no idea what this smug destruction is intended to signify.

riobard 16y ago

I had the same weird feeling watching that video. There is something fundamentally wrong there. I'm especially worried about the last part when the little girl destroying the last CR-48: she was so calm to do that without a blink. I was shocked. This is not the way we teach our children. [edit]: there's a tagline said by the demo guy in the video: “good thing I get a new one every time”. This kinda thinking bothers me.

gloob 16y ago
What about it bothers you, exactly?
- riobard 16y ago
  My take is that the lower powered devices tend to be retired much faster. I would expect on average a CR-48 would last (in the sense of people actually using it) much shorter than a, say, MacBook Pro. Also a used MacBook Pro (or a comparable high end machine) tends to sell better as a second hand. You probably won't want a second hand CR-48 after two years usage I guess? On the other hand, the raw materials used to build a CR-48 or a MacBook Pro are almost equivalent. They also contain comparable amount of toxic heavy metals. At the end of the life eventually they'll be shipped to some villages in China to be disassembled to get the expensive metal like gold and silver, but the rest will be burned and buried, causing long term pollution and damage. I know this is too much environmentalist talk and not making business sense, but I just cannot ignore the sad facts after watching a video about the life of people who live those villages…
  - jonhendry 16y ago
    And don't forget the issues of mining/refining the rare earths and other minerals used to make the components in the first place. Beside the environmental issues, there's the way they are implicated in crimes in places like Congo. http://www.nytimes.com/2010/06/27/opinion/27kristof.html?src=me&ref=general http://www.nytimes.com/2010/06/27/opinion/27kristof.html?src...
cma 16y ago
Almost the entire advertising industry is pure waste, whether they are physically destroying laptops or not.
- axod 16y ago
  WTF? I know it's cute to be all anti-advertising here, but really? Shows a distinct lack of a clue about what service advertising offers people, why it's crucial, and why it makes a ton of money for all involved. Advertisers don't waste money. They carefully use money by investing it in advertising which (when done properly) nets them a positive ROI.
  - Retric 16y ago
    I wonder what you think the net benefit to society of all those years and billions of dollars for Alcohol and Tobacco advertizing where? It's possible for a parasitic relationship to be wonderful for the parasite, but that says nothing about the host. PS: For many products advertizing does not increase sales rather it allows a higher price per unit to be charged. Depending on the demand curve restricting supply, increasing price and spending money on advertizing can be better for a supplier than producing more product of identical quality.
  - MiguelHudnandez 16y ago
    > Advertisers don't waste money. They carefully use money by investing it in advertising which (when done properly) nets them a positive ROI. Back before the Internet revolutionized advertising, this was one of my favorite quotes about advertising: "I know half of my advertising money is wasted. The problem is, I don't know which half."
  - cma 16y ago
    Secretly murdering people and then robbing their house has a positive ROI for the murderer too; what a bogus form of argument. You don't look at one party's ROI, you look at the costs and benefits for everyone.
    - 16y ago
DanI-S 16y ago
I'm pretty sure the creepy ice cream child was an actor.

code_duck 16y ago

I completely agree. This video is not amusing: it is offensive and I see that man as a complete idiot. I have no idea what this smug destruction is intended to signify.