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I think they use FOMO effectively in their marketing strategy. I actually applied for a Superhuman account a few months ago (I am guessing before they went 'in

I think they use FOMO effectively in their marketing strategy. I actually applied for a Superhuman account a few months ago (I am guessing before they went 'invite only'). Went through the questionnaire process then received an email from one of their staff saying I wasn't a good fit because I had more than one (I have 6) G-Suite email accounts, whereas their product only supports one email account for best results. I was upset for a few seconds, but then that was replaced by grudging admiration that they had a clear focus of their ideal customer and onboarding expectations and were prepared to say 'no' to some people to filter them out. But I really do wonder how many people have just the one email address these days? Startup founders especially would have a plethora. Would be good if they stated up front that they only cater for people with one email address - that would save them a lot of vetting time, and also make it clear up front for people spending time trying to get an invite that won't make it past the first gatekeeper.

Shank 7y ago
> Went through the questionnaire process then received an email from one of their staff saying I wasn't a good fit because I had more than one (I have 6) G-Suite email accounts, whereas their product only supports one email account for best results. I believe this has changed now. You can certainly add more accounts to Superhuman and it has keyboard shortcuts to swap between them. I use it daily like this. If you're really interested, you could reach back out and I'm sure they'd let you jump on board now.
alexandercrohde 7y ago
I also kinda wonder if this is "signaling value." Trying really hard to hype up that "this is for successful executives who don't mind blowing 30 a month" as a way for people to try to remind themselves/friends "Hey I'm a powerful person, I spend 30 a month on my email like executives!"

Shank 7y ago

> Went through the questionnaire process then received an email from one of their staff saying I wasn't a good fit because I had more than one (I have 6) G-Suite email accounts, whereas their product only supports one email account for best results. I believe this has changed now. You can certainly add more accounts to Superhuman and it has keyboard shortcuts to swap between them. I use it daily like this. If you're really interested, you could reach back out and I'm sure they'd let you jump on board now.

alexandercrohde 7y ago

I also kinda wonder if this is "signaling value." Trying really hard to hype up that "this is for successful executives who don't mind blowing 30 a month" as a way for people to try to remind themselves/friends "Hey I'm a powerful person, I spend 30 a month on my email like executives!"