Well as I understand it their long-term goal is to get back onto the aggregators, but with the aggregators getting their information direct from AA instead of a

Well as I understand it their long-term goal is to get back onto the aggregators, but with the aggregators getting their information direct from AA instead of a third party (fourth party, really -- it's a middleman to access the middleman) to whom AA has to pay money. This sounds like a fairly legit sort of goal. I wish AA would stop sucking too, but it's not easy to take a huge company with sucky infrastructure and a sucky culture and make it stop sucking, especially when it's not clear that every million dollars you spend on sucking less will actually result in a million dollars of extra profit. It's usually easier just to start a new, not-sucky airline. Hello Virgin America!