Given Apple's margins, you probably could sell iPhone for 10% even if having same manufacturing costs. Sure, Apple built up their brand and their pricing doesn

Given Apple's margins, you probably could sell iPhone for 10% even if having same manufacturing costs. Sure, Apple built up their brand and their pricing doesn't rely on direct manufacturing costs. And a lot of end-user stuff is the same way. Brand/ecosystem/etc is important. E.g. eating out. Clothes. Food. If you don't go for value brands, you're paying quite a bit for non-manufacturing costs.