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Even Apple isn't perfect at determining what people actually want. They dropped the tower workstation form factor entirely for over 5 years before bringing it
by ken 7y ago
Even Apple isn't perfect at determining what people actually want. They dropped the tower workstation form factor entirely for over 5 years before bringing it back.
I don't believe that iPhones moving to a slightly larger screen size for a couple years (and without offering any new smaller models with the same performance) is evidence that people dislike smaller phones.
What would I expect to see if a sizable number of people did actually like the iPhone SE? Perhaps something similar to when Apple discontinued the cheesegrater: some people buying the new model, and some people clinging to the old one, and many people complaining online about having to make this choice and begging for an upgrade of the old design. In fact, that's pretty much what I've seen happening with the iPhone SE.
Apple famously has many future versions of their products in their design pipeline, so a missed prediction can cause a bubble that will takes years to clear.
- dangus 7y agoIt's not just Apple though, it's the entire industry of a dozen Android OEMs as well. Apple was really the last OEM to stop making 4.0" phones.