> most business leaders still seem to treat analytics results in discrete blocks via monthly / weekly reports and seem quite content with reports and findings t

> most business leaders still seem to treat analytics results in discrete blocks via monthly / weekly reports and seem quite content with reports and findings that take hours to run. I would go further and even call long or at least not instant report generation a perceived feature. Similar to flight and hotel booking sites that show some kind of loading screen even if they could give instant search results, the duration of the generation itself seems to add trust to the reports.