4 ms·

It hasn't stopped HEVC from winning https://www.youtube.com/watch?v=vgE8-4rcXl0 https://www.youtube.com/watch?v=vgE8-4rcXl0

by p0nce 7y ago

clouddrover 7y ago
What do you believe HEVC is winning? The major online video platforms (YouTube, Vimeo, Netflix, Twitch, etc.) are all going to AV1. HEVC had its shot but the terrible licensing stunted its growth and AV1 will replace it. Leonardo Chiariglione says the MPEG business model is broken and I think he's right: http://blog.chiariglione.org/a-crisis-the-causes-and-a-solution/ http://blog.chiariglione.org/a-crisis-the-causes-and-a-solut...
- p0nce 7y ago
  Leonardo Chiariglione also said "AOM will certainly give much needed stability to the video codec market but this will come at the cost of reduced if not entirely halted technical progress. " which is a very real concern. (a bit tired arguing with people defending Google's contraption vs a codec with innovation from dozens of companies)
  - metildaa 7y ago
    AV1 is not jut Google's child, but rather Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix's collaboration to create a standard that isn't beholden to MPEG-LA: https://en.m.wikipedia.org/wiki/AV1 https://en.m.wikipedia.org/wiki/AV1
    - p0nce 7y ago
      And who has paid the programmers on payroll on aomenc?
  - clouddrover 7y ago
    > which is a very real concern. It isn't. Innovation in video coding is driven by the need to achieve the same image quality in fewer bits for easier and cheaper distribution. All video platforms, providers, and users have a stake in achieving that improvement. Video coding is not finished yet. There's still more to do and there will be an AV2 eventually.
    - p0nce 7y ago
      I see. You know better than the MPEG chairman. Good to know, I can retire from that debate.
ZeroGravitas 7y ago
That's an interesting video, which part did you intend to support your HEVC winning claim? Not the bit when he says AV1 looks much better than x265 (which he started and led development on) I guess.
- p0nce 7y ago
  > which part did you intend to support your HEVC winning claim? I suggest you see the whole video.
  - ZeroGravitas 7y ago
    I did, that's why I was a little confused by your summary. It was a lot more nuanced than I was expecting. I enjoyed the bit when he flashed up the logos of Netflix, Amazon, Vimeo, Microsoft and other AOM members as showing strong support for HEVC from streaming platforms. And the bit when he said that support by AOM member Apple was really key to HEVC success in America. Or that AOM member Samsung was putting HEVC in TVs. The guy seems smart and informed, but the video had a lot of dramatic irony since many of the corporate big guns he uses to quantify HEVC success seem to be more and more vocal about their dissatisfaction with HEVC and plans to ditch it for AV1 as soon as possible, which is a phyrric kind of victory.
    - p0nce 7y ago
      > many of the corporate big guns he uses to quantify HEVC success seem to be more and more vocal about their dissatisfaction with HEVC and plans to ditch it for AV1 as soon as possible Do you have any source on this?

It hasn't stopped HEVC from winning https://www.youtube.com/watch?v=vgE8-4rcXl0 https://www.youtube.com/watch?v=vgE8-4rcXl0

by p0nce 7y ago

It hasn't stopped HEVC from winning https://www.youtube.com/watch?v=vgE8-4rcXl0 https://www.youtube.com/watch?v=vgE8-4rcXl0

clouddrover 7y ago

What do you believe HEVC is winning? The major online video platforms (YouTube, Vimeo, Netflix, Twitch, etc.) are all going to AV1. HEVC had its shot but the terrible licensing stunted its growth and AV1 will replace it. Leonardo Chiariglione says the MPEG business model is broken and I think he's right: http://blog.chiariglione.org/a-crisis-the-causes-and-a-solution/ http://blog.chiariglione.org/a-crisis-the-causes-and-a-solut...

p0nce 7y ago
Leonardo Chiariglione also said "AOM will certainly give much needed stability to the video codec market but this will come at the cost of reduced if not entirely halted technical progress. " which is a very real concern. (a bit tired arguing with people defending Google's contraption vs a codec with innovation from dozens of companies)
- metildaa 7y ago
  AV1 is not jut Google's child, but rather Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix's collaboration to create a standard that isn't beholden to MPEG-LA: https://en.m.wikipedia.org/wiki/AV1 https://en.m.wikipedia.org/wiki/AV1
  - p0nce 7y ago
    And who has paid the programmers on payroll on aomenc?
- clouddrover 7y ago
  > which is a very real concern. It isn't. Innovation in video coding is driven by the need to achieve the same image quality in fewer bits for easier and cheaper distribution. All video platforms, providers, and users have a stake in achieving that improvement. Video coding is not finished yet. There's still more to do and there will be an AV2 eventually.
  - p0nce 7y ago
    I see. You know better than the MPEG chairman. Good to know, I can retire from that debate.

ZeroGravitas 7y ago

That's an interesting video, which part did you intend to support your HEVC winning claim? Not the bit when he says AV1 looks much better than x265 (which he started and led development on) I guess.

p0nce 7y ago
> which part did you intend to support your HEVC winning claim? I suggest you see the whole video.
- ZeroGravitas 7y ago
  I did, that's why I was a little confused by your summary. It was a lot more nuanced than I was expecting. I enjoyed the bit when he flashed up the logos of Netflix, Amazon, Vimeo, Microsoft and other AOM members as showing strong support for HEVC from streaming platforms. And the bit when he said that support by AOM member Apple was really key to HEVC success in America. Or that AOM member Samsung was putting HEVC in TVs. The guy seems smart and informed, but the video had a lot of dramatic irony since many of the corporate big guns he uses to quantify HEVC success seem to be more and more vocal about their dissatisfaction with HEVC and plans to ditch it for AV1 as soon as possible, which is a phyrric kind of victory.
  - p0nce 7y ago
    > many of the corporate big guns he uses to quantify HEVC success seem to be more and more vocal about their dissatisfaction with HEVC and plans to ditch it for AV1 as soon as possible Do you have any source on this?