I think we're all well aware that internet votes are not a particularly good way of deciding anything. This is why Hank, The Angry Drunken Dwarf was not in fact

I think we're all well aware that internet votes are not a particularly good way of deciding anything. This is why Hank, The Angry Drunken Dwarf was not in fact selected as Who Weekly's most beautiful person in... whatever year that was. Seriously though, you reckon Lady Gaga and the Chilean Miners are more man-of-the-year material than Zuckerberg? One is a random pop star, the other is a feel-good story which nobody will remember in 2012. It's true that Zuckerberg's impact may have been more in 2008 or 2009 than 2010, but since he wasn't honoured in either of those years I think he's a fair choice this year.