> *What Apple does is buy companies with fantastic technology, but a very limited ability to bring that to the market as a compelling product on their own. Not

> *What Apple does is buy companies with fantastic technology, but a very limited ability to bring that to the market as a compelling product on their own. Not always, Beats headphones was them buying a company producing complimentary products, most of the value was in the brand, marketing and the distinct visual design of the products. There's nothing special about the technology and the company was very effective in bringing their product to market.