"For the most part" is just not all that relevant. It's much smaller subsets of the whole that drive what happens. Google "recipe for X." Mostly, the first 3 r

"For the most part" is just not all that relevant. It's much smaller subsets of the whole that drive what happens. Google "recipe for X." Mostly, the first 3 results will be recipe pages preceded by junk text describing recipes in paragraph/narrative form... tailored to the ranking algorithms. Google "online dating sites." The first couple of acreens will be ads (high value ones). Mostly, they'll be "aggregators" which rank the top 5 dating sites that pay affiliate fees. The first few organic results will be similar to the ads, but worse, because these need to cater to search engines, first and worry about getting users to their customers second. Where the value of clicks is high, what happens with search results isn't at all like the "for the most part." For the most part, person people search for "penguins" or "Penelope Cruz." Here, the advertisers and SEO guys aren't involved. It's in specific little, high revenue areas where spam/advertising/SEO outguns everything else. You can feasibily "just write good content" about penguins and rank highly.