3 ms·
But... Shouldn't smaller sites find it *harder to gain attention of publishers and obtain bespoke ads? In my mind major respected operation like SO should have
by NikolaNovak 7y ago
But... Shouldn't smaller sites find it *harder to gain attention of publishers and obtain bespoke ads?
In my mind major respected operation like SO should have an easier job. I interpreted OP to imply "nobody is big enough to run bespoke ads".
I guess I don't have metrics for it and my impression that's clearly a more reliable investment of one's advertising dollars is a mistaken one :-/
- scarface74 7y agoIt’s the whole “1000 True Fans” method of making money. If your company can stay small, it doesn’t take as much to have a sustainable “lifestyle business”.
- dragonwriter 7y ago> Shouldn't smaller sites find it *harder to gain attention of publishers and obtain bespoke ads? I suspect there's a demand problem: while a bigger site might be better at gaining the attention of those buying non-network ads, there may not be a sufficient volume that is even considering buying ads in that market to support a larger site, and changing that takes either more or bigger sites than even SO.