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Hmm. That's interesting. I can think of many products that failed essentially because no one heard of them and not because they were too expensive. I guess I di
by gnok 16y ago
Hmm. That's interesting. I can think of many products that failed essentially because no one heard of them and not because they were too expensive. I guess I didn't think too much before applying this analogy to startups.
Could you cite some interesting examples of startup failures worth reading about?
- Alex3917 16y ago"I can think of many products that failed essentially because no one heard of them and not because they were too expensive." Products don't fail because no one has heard of them, they fail because no one buys them. It's your job to go out and find customers; waiting for people to hear about you isn't a strategy, it's a 100% guaranteed way to fail. Real entrepreneurs figure out their customer acquisition strategy before designing and building their product. Those who do it the other way around aren't entrepreneurs, they're just hobbyists. Read Four Steps to the Epiphany, Crossing the Chasm, Bootstrappers Bible, etc.
- gnok 16y agoThanks much! For me (a hobbyist looking to be an entrepreneur), your response was spot on.