3 ms·

They could have easily said we have been acquired and we are shutting down. No ambiguity.

• hugh3 16y ago
  Yep, they could have. They could have also listed exactly what they had for breakfast. But do their customers care?
  • bradly 16y ago
    > do their customers care? Yes.
  • bvi 16y ago
    As an Etacs user, yes, I care very much as to whether they are shutting down or being acquired.
• benatkin 16y ago
  I don't think customers would notice, and if they noticed, I'm not sure they would believe it, and if they believed it, they might act delusional about it. In other words, I agree with hugh3 that it may have been wise for them to do it this way. I also think there's a certain elegance in delivering news that is actionable without news that isn't actionable. It's kind of like the [ANN] messages in user group mailing lists. Sometimes I put on my action hat and am likely to see things as being action-related even when they aren't. I doubt I'm the only one.