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I find it outright puzzling that CDN edge servers have not morphed into ad splicers yet, that business seems so obvious to me. The closest to a "guessplanation"

by usrusr 7y ago

I find it outright puzzling that CDN edge servers have not morphed into ad splicers yet, that business seems so obvious to me. The closest to a "guessplanation" I can come up with for is not happening is that there might be trust issues (overreporting/underreporting impressions) in the triangle of publisher, ad-network and CDN/ad-splicer. But I'm not convinced at all that this would outweigh the anti add-blocker advantages.

icebraining 7y ago
Until now, while most people don't use ad-blockers and browsers have accepted third-party cookies, there's an advantage to loading a resource from another domain, since an ID created and stored by doubleclick.net on site A could be read by doubleclick.net on site B, allowing for cross-domain tracking. As third-party cookies increasingly get blocked, I think we'll see that more and more.
- usrusr 7y ago
  Site-independent cookies, right, that's the big one that would be lost. Thanks.