I share the first and last name of the father of a well known celebrity. If I ego surf my name, even in quotes and including -<celeb-name>, it still very rapidl

I share the first and last name of the father of a well known celebrity. If I ego surf my name, even in quotes and including -<celeb-name>, it still very rapidly degrades to articles about that negated celebrity name. A search of > "myname commonlastname" -celebname should never return results for "celebname commonlastname" and the search pattern quite clearly forbids the connection of these two pieces of the search clauses in that way. It has only been the case in recent years that I noticed "-" went from "minus" to "only for the first couple hits, then do the complete opposite." IMO it is a huge and annoying bug. Also, for a while Google's results page used to show a pic of me and a link to my twitter account, but with celeb-father's personal data. That was weird.