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This is a classic example of a study in the social sciences that confirms my prejudices, but whose actual methodology is almost entirely meaningless. The parti
by andrewla 7y ago
This is a classic example of a study in the social sciences that confirms my prejudices, but whose actual methodology is almost entirely meaningless.
The participants are not asked to make any consequential decision based on the information, but just to fill out a survey saying whether they believed the claims. A nudge-conomist would say that even though people have stated preferences, their acted-upon preferences can diverge, so this study proves nothing.
Even though I'm disposed to believe that nudges like this do create "nudge fatigue" and that people rapidly become immune to it (like the $*.99 pricing model), this study does nothing to confirm or dispute that notion.
- mobjack 7y agoThis is the type of thing that you can run a controlled experiment on by running a simple AB test. People often say that these type of tactics turn them off, evidence usually shows that they are still effective. Maybe it does turn off some but not enough to stop a sale while increasing conversion from others.
- perl4ever 7y agoOr, everyone does it so people end up choosing from what's available.