How do avoid the incentive of sites who pad their content in ways to make you spend longer on the site? Ideally the market would take care of this, where people

How do avoid the incentive of sites who pad their content in ways to make you spend longer on the site? Ideally the market would take care of this, where people would be more likely to visit articles which were more concise because they were more useful, but longer content also is generally a positive metric for search results and I feel like we often fall into this local sub-optimum.