Lately, I've been turning over an idea that in order to advance, the next generation of the Internet should be designed so that third-party advertising is impos

Lately, I've been turning over an idea that in order to advance, the next generation of the Internet should be designed so that third-party advertising is impossible to implement. I believe that as a consequence, this requirement will prevent crawler-based search engines from operating which presents a source discovery problem. Discovering new sources of information in this kind of environment is difficult, and basically boils down to another instance of the classic key distribution problem - out-of-band, word-of-mouth, and QR codes. Search engines like Google and Bing solve the source discovery problem by presenting themselves as a single source; aggregating every other source through a combination of widespread copyright infringement and an opaque ranking algorithm. Google and Bing used to do a great job of source discovery, but the quality of their results have deteriorated under relentless assaults from SEO and Wall Street. I think it's time for another version of the Internet where Google is not the way that you reach the Internet (Chrome) or find what you're looking for on the Internet (Search) or how you pay for your web presence (Adsense).