I understand what you're saying, but in specific instances, this isn't about a "feeling". I won't generalize to all travel booking sites, but I will say that my

I understand what you're saying, but in specific instances, this isn't about a "feeling". I won't generalize to all travel booking sites, but I will say that my former favorite booking site, Hotels.com, has clearly made a decision to embrace mendacity wherever they think it will benefit them. The most glaring example is their complicity in hiding "resort fees" for some properties by moving notice from the room selection page (which is misleading to start with) to the summary page under an opaque "mandatory fees" line item. Regarding car dealers, consider "doc fees" and "destination charges". It's not about feeling we're being taken advantage of - it's about an obvious attempt to mislead.