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That they managed to work the concept of "puffery" (their propaganda term for lies) into the law tells you everything you need to know about advertising industr
by mrob 7y ago
That they managed to work the concept of "puffery" (their propaganda term for lies) into the law tells you everything you need to know about advertising industry ethics.
- CPLX 7y agoThat's not a fair argument. It's pretty clear that there's a universally understandable difference between these two advertising statements: "Bill Davis is the greatest real estate agent in the history of world civilization." "Bill Davis has sold more real estate than any other agent in Des Moines this year."
- ghaff 7y agoIn all fairness though, a typical conservative legal department is going to take one look at that first statement and ask for documentation that it's true. Which, of course, you won't be able to provide. Not everything said by a company spokesperson or written on a web page is fully vetted by legal but ads specifically often are.
- drstewart 7y agoI mean I don't believe Trix are only suitable for consumption by kids, does that count as an advertising industry lie too?
- wcfields 7y agoAny liability claim you have to harm from the cereal would be denied based upon misuse for the targeted age range.