"scarcity and social proof messages so overused in travel websites that the average person does not believe them" The example given, hotel bookings, it wasn't

"scarcity and social proof messages so overused in travel websites that the average person does not believe them" The example given, hotel bookings, it wasn't the use of these behavioral interventions, it was that the consumer realized the website repeatedly lies about it. There aren't really only 2 rooms left and 17 people have viewed it, it is purely the website being dishonest so often that it is assumed to always be dishonest There is such a going as honest advertising, but these companies chose to misrepresent information. That the authors take away seems to be it is the overuse of the lie means he'll probably come across the solution that they need to lie better or find a different lie. Them consumers will get used to that lie and companies will come pay him for a third lie...