A product is something you offer to the user, to me if I am buying a service or a product I am also buying the customer service and the reliability (the service

A product is something you offer to the user, to me if I am buying a service or a product I am also buying the customer service and the reliability (the service should never stop unless its supposed to). So the support emails and tweets are the product, as is the Fixing gnarly bugs in production and Stopping our infrastructure from collapsing under our user growth. If you are growing, you will have to have new employees so of course you will have to Read resumés and interview job candidates. This is essential for developing the product (even as defined by you). The only slightly unnecessary thing on the list is the responses to press and bloggers and applying for visas. I say this because both could be avoided if 1) your product does not require much press(as in, it is a tool which is used by experts, not something which has to be advertised) and 2) you can work in what ever country you are in.