I agree that it's dumb and it shows how the de-facto standards of the web are rotten to the core, however I don't think it completely defeats the purpose of the

I agree that it's dumb and it shows how the de-facto standards of the web are rotten to the core, however I don't think it completely defeats the purpose of the website. For one thing it won't let other advertisers besides Google's partners know what you're doing anyway and ever for Google it probably won't do much good unless they explicitly decide to handle that website specifically. Which they might do I suppose if it becomes popular enough. I think one of the most enlightening consequences of the GDPR for me was to see that ridiculously long list of "partners" many websites had. Hundreds of companies trying to track me on most websites. I knew this was happening before but I couldn't imagine how bad this was. For people living outside of Europe who might not have seen this before, here's what it looks like on TechCrunch (I chose the site randomly, it's by no means exceptional): https://svkt.org/~simias/up/20190626-122149_partners.png https://svkt.org/~simias/up/20190626-122149_partners.png Note the size of the scrollbar. There are 173 entries in that list.