The fake urgency is if the discount is available every day. And that's generally considered misleading advertising in the UK at least. If you want an example:

The fake urgency is if the discount is available every day. And that's generally considered misleading advertising in the UK at least. If you want an example: https://www.asa.org.uk/rulings/j-sainsbury-plc-a17-404229.html https://www.asa.org.uk/rulings/j-sainsbury-plc-a17-404229.ht... Rotating a price between £4 and £3 every 21 days was considered to be misleading.