3 ms·
If you consider Photoshop your main competitor, I think you need to do significant customer development; this seems to me a very wrong strategic framing of your
by joshklein 16y ago
If you consider Photoshop your main competitor, I think you need to do significant customer development; this seems to me a very wrong strategic framing of your product. There are many competitors that would be more appropriate to think about - off the top of my head, Axure and Balsamiq come to mind - and I think examining how they do things would give you a much better idea of how to create a business around your tools.
- matt1 16y agoPhotoshop is to high fidelity mockups as Balsamiq is to low fidelity mockups--would you agree? Axure (software based, one time $589 price) is in there, but I don't think nearly as many people use it as Photoshop. That being said, some more time on customer development is a great idea.