> They constantly need new activities, camps, things to go to. I think having innovative play areas in store for small fee is brilliant idea. Great points. As

> They constantly need new activities, camps, things to go to. I think having innovative play areas in store for small fee is brilliant idea. Great points. As a parent of two small kids, though, I'd much prefer that the entertainment NOT be attached to a Toys-R-Us, as that would more or less obligate me to buy a toy every time I went (good luck getting out of a TRU with a little kid without buying something.) The local mall already has a few paint/build/create spots for little kids, so I can see the transition you mention happening already.