I think they can never win on price. Their stores create too much overhead. I read somewhere that like 80% of their sales were during the two weeks before Chris

I think they can never win on price. Their stores create too much overhead. I read somewhere that like 80% of their sales were during the two weeks before Christmas. If I were them, I'd rent dead spaces in malls for Nov, Dec and Jan (returns, liquidation). I'd also demand that Lego or Hasbro or whomever give them several exclusive toys for the season you can only get there. Make all the money in one quarter without maintaining expensive stores the rest of the year. Anything else is folly outside of 20 stores in the 20 biggest markets.