I chose "astroturfing" as it seemed like the best way to describe what he's trying to do succinctly enough for a brief title. FWIW, whoever he hired to do this

I chose "astroturfing" as it seemed like the best way to describe what he's trying to do succinctly enough for a brief title. FWIW, whoever he hired to do this does seem to also be doing stuff that more traditionally falls under the "astroturfing" umbrella: https://www.quora.com/What-are-some-facts-about-Dr-Paul-Drago-Charlotte-NC-that-people-don-t-know-about https://www.quora.com/What-are-some-facts-about-Dr-Paul-Drag...