3 ms·
200,000 customers is 200,000 customers more than me. I like the founding story - inspired by the food waste at a canteen - but that waste has not always been w
by Theodores 7y ago
200,000 customers is 200,000 customers more than me.
I like the founding story - inspired by the food waste at a canteen - but that waste has not always been wasted. Before we got into a problem feeding cows to cows the slops from canteens were fed to pigs.
And we all know that those ready meals are not made from ingredients as beautiful as those shown on the labels.
In some parts of the world you get the likes of Lidl, Aldi and the market in town selling 'Class 2' produce - the ugly stuff. But a big box of Class 2 veg in your home - how long is that going to last before you need to throw it out?
Spending $115 to get a box of the stuff three times a week for a family of five works out as the organic large box. The non-organic stuff does not add up to that, so either they are on the premium large box and chomping the stuff down or they are adjusting their order a lot.
Maybe the money to be made is in customisations to the box?
But they still are not in profit and have taken $47 million in funding. I know they have to have the vans but can't vans be financed as you go rather than paid for up front? And isn't the 'ugly' produce going to be discarded anyway so therefore tantamount to being 'free'? I am surprised that anyone has invested so much in this uber-esque land grab.
People need to do all their shopping for groceries and not just the veg if one of the green goals is to have less driving, but all these veg delivery things just add more vans and lorries on the roads.
Call me cynical but I doubt that they are serving working class poor families that can't afford cars. I suspect they are facilitating another way for people to consume and another VC funded runway with exit plan. They could sell out to Amazon Whole Foods if those 200,000 people come back for more.