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Do they consider their demographic to be just White kids or something? Because the number of children in the US is projected to keep growing until at least 2050

Do they consider their demographic to be just White kids or something? Because the number of children in the US is projected to keep growing until at least 2050.

lotsofpulp 7y ago
Children with parents/relatives who have disposable income is their target market.
- learc83 7y ago
  I haven't seen any evidence that the number of children with parents or relatives who can afford to buy toys is going down. Toys R US was never a very high end brand. And if anything a declining birthrate with more children means a higher adult to parent ratio, which seems like a good thing for them.
Spooky23 7y ago
The current cohorts of kids are smaller. It’s creating big challenges for schools and colleges.
- learc83 7y ago
  How though? I'm sure in certain areas this is true, but across the country the number of children is increasing.
  - Spooky23 7y ago
    Nope, we’re on a peak. https://www.childstats.gov/americaschildren/tables/pop1.asp https://www.childstats.gov/americaschildren/tables/pop1.asp
    - learc83 7y ago
      Are you looking at the same table I am? It's currently rising and keeps rising until 2050, which is the end of the prediction table. Slowly--but not that much slower than average. There was a slight dip between 2010 and 2015, but not enough to be cause smaller cohorts to be a problem nationally. We're talking about the difference of a few hundred thousand kids across a population of 70 million+. There was bigger dip in the 70s.
rsj_hn 7y ago
I think the issue is they need parents with more disposable income, but it's roughly a 50% drop in household income as you go from asian/white families to hispanic/black families. There's a time series here: https://www.census.gov/data/tables/time-series/demo/income-poverty/cps-hinc/hinc-04.html#par_list_11 https://www.census.gov/data/tables/time-series/demo/income-p... Take a look at Table HINC-04, which identifies income for families with children under 18: showing median/mean income: * white alone, not hispanic: 93K/120K * asian: 101K/136K * hispanic: 53K/72K * black: 47K/66K So stores like Toys-R-us can get hammered as a result of demographic shifts even if total population of kids is increasing.

Do they consider their demographic to be just White kids or something? Because the number of children in the US is projected to keep growing until at least 2050.

lotsofpulp 7y ago

Children with parents/relatives who have disposable income is their target market.

learc83 7y ago
I haven't seen any evidence that the number of children with parents or relatives who can afford to buy toys is going down. Toys R US was never a very high end brand. And if anything a declining birthrate with more children means a higher adult to parent ratio, which seems like a good thing for them.

Spooky23 7y ago

The current cohorts of kids are smaller. It’s creating big challenges for schools and colleges.

learc83 7y ago
How though? I'm sure in certain areas this is true, but across the country the number of children is increasing.
- Spooky23 7y ago
  Nope, we’re on a peak. https://www.childstats.gov/americaschildren/tables/pop1.asp https://www.childstats.gov/americaschildren/tables/pop1.asp
  - learc83 7y ago
    Are you looking at the same table I am? It's currently rising and keeps rising until 2050, which is the end of the prediction table. Slowly--but not that much slower than average. There was a slight dip between 2010 and 2015, but not enough to be cause smaller cohorts to be a problem nationally. We're talking about the difference of a few hundred thousand kids across a population of 70 million+. There was bigger dip in the 70s.

rsj_hn 7y ago

I think the issue is they need parents with more disposable income, but it's roughly a 50% drop in household income as you go from asian/white families to hispanic/black families. There's a time series here: https://www.census.gov/data/tables/time-series/demo/income-poverty/cps-hinc/hinc-04.html#par_list_11 https://www.census.gov/data/tables/time-series/demo/income-p... Take a look at Table HINC-04, which identifies income for families with children under 18: showing median/mean income: * white alone, not hispanic: 93K/120K * asian: 101K/136K * hispanic: 53K/72K * black: 47K/66K So stores like Toys-R-us can get hammered as a result of demographic shifts even if total population of kids is increasing.