A brand is a brand; the fact that you know what it is and you know what you're getting when you walk into the store is valuable, especially for Toys R Us who ar

A brand is a brand; the fact that you know what it is and you know what you're getting when you walk into the store is valuable, especially for Toys R Us who aren't actually making any of those toys they sell. Even if TRU has a bad association with the experience, no one is going to care where you got your Hot Wheels once you have them.