While this was 90% VC based, I will say that this is one of the good situations to show that competition isn't really that good for the consumer. Amazon's loss

While this was 90% VC based, I will say that this is one of the good situations to show that competition isn't really that good for the consumer. Amazon's loss leading methods (helps) kill other companies whereas the companies killed might have filled important roles that are not directly filled by others. Another good example is tablets. Amazon pushed the tablet game down to $49.99 which created a nightmarish expectation in customers as to what the price of a tablet should be while at the same time showing customers a low quality product, thus throwing customers to neither pay for a high end product and believing that tablets are low quality, killing all competitor's sales.